A FRESH APPROACH TO EVERYDAY FASHION
Shade was started over seven years ago by a busy Gymboree mother of three who was always looking for the right clothes to fit her lifestyle as a stylish and active mom. She believed in fashion with function offered at an irresistible value and wanted to create clothes designed specifically for other women like her.
We believe style should be easily accessible, effortless and made to fit your busy life. You deserve to have go-to pieces in your wardrobe that offer a flattering fit, supreme comfort and amazing style that always looks fresh and put together.
Everything we design is made with your life in mind...Whether you’re running the kids here and there or going out to dinner, your favorite Shade pieces are as versatile as you are. We hope you’ll enjoy them as much as we enjoyed making them for you.